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CONTACT: Ilya Welfeld
SEYMOUR PUBLIC RELATIONS AND NATIONAL JEWISH OUTREACH PROGRAM WIN COMMUNICATOR AWARD “Better Than Your Bubby’s Chicken Soup Challenge!” is a Recipe for Success NEW YORK, NY; June 2009 –The National Jewish Outreach Program and its PR agency Seymour Public Relations, received the Communicator Award for the extremely successful “Better Than your Bubby’s Chicken Soup Challenge” conducted in March of 2009. “Bubby means grandmother in Yiddish and as any Jewish grandmother will tell you, chicken soup is a cure-all,” said Ilya Welfeld, Chief PR Officer for Seymour Public Relations. “We hoped that all of those bubbys were right when we worked with NJOP to launch a chicken soup contest as a cure for media disinterest in a proven but decade-old program called Shabbat Across America.” And Bubby knew what she was talking about. Just six weeks after the contest kicked off, top east coast culinary experts sniffed, sipped and slurped soup while dozens of cameras clicked away and members of the media took note at an event in New York City. This small budget program turned out to be the answer to the NJOP’s pr prayers. In addition to raising awareness for SAA, NJOP and Seymour PR aimed to promote some of NJOP’s cutting-edge social media initiatives including a daily email called Jewish Treats and a successful Twitter initiative @Jewishtweets. The contest hinged upon a creative concept, an eye-catching graphic and a focus on online outreach. Entries poured in and as finalists were selected, an impressive group of culinary experts including Melissa Clark, food writer for the New York Times and Jeffrey Nathan of Abigael’s on Broadway, were invited to judge the final entries. The quirky, kitschy national search for the best chicken soup recipe in America was chronicled at http://betterthanyourbubbys.blogspot.com where rules, releases, entries, graphics and winner information were posted. In its fourteenth year, the Communicator Award of Excellence is part of an international competition honoring excellence in communications. It was founded by communication professionals to recognize excellence in the communication field and gives winners and their clients the recognition that the work they are producing is outstanding and highly regarded by their peers. About National Jewish Outreach Program About Seymour Public Relations |
