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FOR IMMEDIATE RELEASE

CONTACT:Ilya Welfeld
Welfeld Public Relations Consulting, L.L.C.
201.439.1010
ilya@welfeldpr.com

"WIRED" SOCIETY TAKING A HEAVY TOLL ON FAMILY LIFE

National survey conducted by National Jewish Outreach Program shows nearly two-thirds of children polled spend significant time "plugged in", while watching TV together is the leisure activity that families engage in the most

NEW YORK, NY; FEBRUARY 14, 2005 - Cell phones, Blackberries, Instant Messaging, PCs, TVs, video games…today's kids live in a world packed with electronics. But is it too much of a good thing-especially for family life? According to a survey conducted by the National Jewish Outreach Program (www.njop.org), the answer is a resounding "yes."

More than 650 kids, ages 9-18, participated in a national online survey from January 14th-31st, which asked about their electronic and online habits and the amount of quality time they spend with their parents. 64% of respondents reported that on the weekend they spend three hours or more per day online, watching TV, and engaged in other electronic pursuits, and more than a quarter, 26%, spend six hours or more. 50% have their own computers and 83% have a television in their room or for their personal use. While the majority-82%-said that they don't think they spend too much time "plugged in," 62% admitted that their parents sometimes or often ask them to stop these activities.

And what about the parents? When asked about the leisure activities they engage in with their parents, 91% of respondents reported that they regularly watch TV together. While the fact that parents are children are spending time together is good news, the question remains as to whether or not this time is actually quality time. According to Michelle E. Friedman, M.D., a psychiatrist in private practice on New York's Upper West Side and the director of pastoral counseling at the Yeshivat Chovevei Torah rabbinical seminary in Manhattan, "The immediate gratification of electronic gadgetry deprives people of the opportunity to engage in real life communication. People easily get walled off into invisible cubicles of private air waves and don't even realize how cut off they are from even minimal social contact with their surroundings."

And the problem isn't limited to pre-teens and teenagers. Adults from all walks of life are just as vulnerable. "We've all seen parents chatting on their cell phones while pushing their toddlers' strollers," adds Dr. Friedman, "and seen people fiddling with their Blackberries at restaurants. People talk on their cell phones in public places, seemingly oblivious to the fact that they are sharing intimate details of their lives with strangers. Yes, chatting with a friend is usually more fun than dealing with a whiny toddler, but a mom or dad on an extended cell phone conversation in the park sends a message that the child is uninteresting. Part of being civilized is practicing the art of social intercourse-like making conversation with people at a dinner table or keeping intimate matters out of the public domain."

"What our survey clearly showed is that American families are seriously 'plugged in,'" said Rabbi Ephraim Z. Buchwald, founder and director of NJOP. "There is no doubt that parents and children can benefit from setting aside time to "unplug" and focus on each other without the distractions of ringing phones, the latest reality TV show, or the lure of an instant message or an email on the computer. Jewish tradition offers the perfect opportunity to 'unplug' on the Sabbath, during which electronic activities are forbidden and leisurely meals with family and friends are encouraged, but people of all faiths should set aside time to focus on each other and pursue the things in life that matter most-family and faith. Doing so, is the perfect antidote to the over stimulation of the modern world."

Each year, as a means of introducing Jewish families and individuals to the rewards of observing the Sabbath, NJOP sponsors Shabbat Across America/Canada--a national Sabbath celebration featuring communal dinners and explanatory services. On March 4, 2005, tens of thousands of people are expected to attend the 9th annual program at more than 680 locations across North America.

"We all need help tuning out the myriad distractions of modern life," said Dr. Friedman. "Observing the Sabbath, or setting aside a block of 'unplugged' time each week, creates a zone of air waves free for spontaneous, live human interaction. I know of nothing as powerful as two or more people sitting together, talking, laughing, sharing and enjoying each others' company."

For a list of synagogues participating in Shabbat Across America/Canada visit www.njop.org.

About the National Jewish Outreach Program
Founded in 1987 by Rabbi Ephraim Buchwald to address the critical issues of assimilation and a lack of Jewish knowledge, NJOP is now one of the largest and most successful Jewish outreach organizations in the world. To date, more than 780,000 people have benefited from NJOP's innovative, free programs which have been held in 3,630 locations-including synagogues, community centers, military bases, and college campuses-in all 50 states, nine Canadian provinces, and 30 countries around the world. (www.njop.org).

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